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Taking red-carpet dressing to new heights, designer Zac Posen has created an evening gown completely covered in 24-karat gold paillettes.
In honor of Magnum's new Gold ice cream bar, the $ 1.5million dress was made to look like melting ice cream.
The 32-year-old Project Runway judge said wryly: 'Creating my first-ever 24-karat gold dress was a truly priceless experience.
Liquid gold: Taking red-carpet dressing to new heights, designer Zac Posen has created an evening gown completely covered in 24-karat gold paillettes
'I'm naturally drawn to luxury and love to push my creativity, so the design process of creating a couture dress made of gold was thrilling.'
He added: 'I pulled inspiration from Magnum Gold?! for the dress design... the train reminds me of melting ice cream. The dress is so decadent.'
The gold dress will make its debut on April 18th in a short film for Magnum starring Joe Manganiello.
Premiering at the Tribeca Film Festival, the movie is called As Good As Gold.
This isn't the first time Magnum has collaborated with the fashion industry, however.
Karl Lagerfeld and Rachel Bilson joined forces in 2011 for a three-part short film series, which featured Chanel model Baptiste Giabiconi directing Miss Bilson, who demanded a Magnum to continue, at a fashion shoot.
The new Gold ice cream bar is made of vanilla bean with swirls of sea salt caramel and a 'golden' milk chocolate coating.
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