By Deni Kirkova
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Last week she caused a sell out in 24 hours as thousands of women flocked to the online store to snap up the red peplum dress she wore.
Now, in her first shoot for the online retailer, Carol once again demonstrates that hitting 50 doesn't mean hitting the brakes on style and glamour.
Flaunting her enviable figure, Carol models body con dresses that emphasise her tiny waist and womanly curves, while her hair s styled in a chic Audrey Hepburn up do.
'For me being in your 50s is about trying something new,' she says.
Gorgeous: Carol models the South Lace Illusion Dress £45.00 that emphasises her tiny waist
'You can't say I'll do it in a few years' time, it doesn't work that way at this age, you do it now!'
'For instance, for 25 years I’ve thought that wearing my hair up doesn’t suit me. It might be something to do with wearing it up at my first wedding. Let's just say the marriage didn't go well, but I can't exactly blame that on a hairstyle!
'With a lot of persuasion I tried the look again for this shoot and I have to say it was better than I thought it would be. Dare I say that it looks a little bit sophisticated.
'I love it when other women try something new and experiment with their looks. For me, age is but a number and you should dress to suit your body shape and sense of style, not your age. And maybe you should try shocking your children every now and then.
Life is too short not to after all.'
Jon Owen, Retail Director of isme.com said 'We knew she would be popular with our customers and now here’s the proof. It’s great to see isme.com customers responding to her so quickly.'
Carol Vorderman was announced as the new face of isme at an exclusive breakfast at St. Martin’s Lane hotel on Wednesday 13th February. She joins Lynda Bellingham as their new face.
Everything is available on www.isme.com, or call 0844 811 8112
We knew she would be popular: Carol wears South Lace blouse £29, Savoir Pencil Skirt £25, shoes stylist¿s own
Carol wears Blazer £29, Blouse £25, Trousers £18 (l) and South flippy hem dress £29 (r), Shoes (Dune) £85
Q&A with Carol
Can you describe your style?
'My style is fun and uncomplicated.'
As a mother what style advice have you passed on to your daughter (and son!)? Do they give advice to their mum? Do you listen?
'Katie tends not to dress up so I try and encourage her too…other than that I leave them to it. It’s important that they find their sense of style.'
Are there any style risks you wish you had taken when younger? Any style no-nos from the past you care to share?
'None that I wish I hadn’t taken â€" I was enjoying it and that’s what’s important. I wore things in the 70s that I wouldn’t where again but the same goes for the 80s and it was always be the same for every decade.'
What are you hero products for:
a) Red carpet/night out?
'Nuxe Dry Golden Oil is a must for the red carpet.'
b) A pub lunch?
'A great pair of well fitted jeans!'
c) A business meeting?
'A dress… always a dress.'
Carol, in the South Dress £25, keeps her shape by keeping active, eating healthy, and enlisting a trainer
How important is hair and make-up to an overall look? Any tips?
'The hair is more important as it makes more of an impact. If you get your hair right you can get away with the make-up not looking quite so good.'
How do you stay in shape? What is more important: food or fitness?
'I just keep really active and eat healthy. I have just enlisted a new personal trainer, which is a new thing, so hopefully you’ll see the results of that.'
Which of the Loose Women’s wardrobes would you love to raid? Any LW outfits that you wouldn’t be seen dead in?
'Lisa Maxell has great style but she’s so small I wouldn’t even get her clothes past my knee.'
Do you feel pressure to always look groomed? Do you care about pap snaps?
'No not really. Photographs are never very flattering. I get criticised for some things I wear but its water of a ducks back.'
Would you be interested in designing a clothing range (for isme or under your own name like Victoria Beckham)
'Oh yes definitely. I have lots of ideas! One idea that no one has done before which I have to do! My ideas are practical ways to look good.'
What do you think Victoria Beckham is doing so well?
'Victoria’s found her market. The fabrics are excellent so the clothes are beautifully made but then they’re very expensive so they should be. You could buy 50 dresses from isme for one of hers. Victoria goes for block colour with little pattern and she’s gone for dresses, all very much my sense of style.'
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