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New venture: Lauren Bush Lauren, pictured with her mother Sharon, is to launch a charity line for Target
Model-turned-social entrepreneur Lauren Bush Lauren has designed a charity collection for Target.
The niece of former President George W Bush, 28, has co-created more than 50 items for the retailer that will hit stores on June 30.
Proceeds from sales will benefit hungry children and families across the U.S. through her FEED initiative.
Mrs Lauren, who wed David Lauren the son of fashion mogul, Ralph, in 2011, told People that the partnership will help boost fundraising efforts.
'This is our largest-ever initiative to fight hunger here in the U.S.,' she explained.
'We hope to provide more than 10 million meals to children and families across America.'
The FEED USA + Target collection includes products for the home, sporting goods, stationery, apparel and accessories, which all follow an Americana theme.
Mrs Lauren revealed she has been busy giving some of the pieces in her range a test-run.
'I ride my bike to work and around my West Village neighborhood... I love [it],' she said of the FEED USA + Target collapsible bike.
'Plus, it’s foldable and easy to store if you don’t have a lot of space in your apartment.'
Prices start from $ 3 and go up to $ 400, and each item will display the number of meals that will be donated as a result of the purchase.
Mrs Lauren founded FEED in 2007 to help fight world hunger on behalf of the UN World Food Programme.
To help raise funds she initially sold cotton tote bags bearing the FEED logo, and to help advertise the cause would attend red carpet events with one slung over her shoulder.
Standout piece: Lauren Bush Lauren says that the bike is a personal favorite of hers
But over the years she has expanded the product offering, and today the FEED website includes a small selection of apparel and accessories.
Mrs Lauren told People that her aim was for people to support the needy and 'look stylish doing it'.
She told previously told Forbes: 'I definitely love the design, but what good is the design if it's not being put out in the world in the right way.
For a good cause: Proceeds from sales will help benefit hungry children and families across the U.S.
'I mean marketed, presented and partnered with the right partner.'
So far FEED’s projects have raised enough funds to provide nearly 60 million school meals to people around the world.
Mrs Lauren has previously partnered with retailers including DKNY, Gap, Bergdorf Goodman and Pottery Barn.
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