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Michelle Obama promptly tweeted pictures of freshly picked vegetables today, after it was suggested that she had dropped her anti-obesity campaign Let's Move.
The White House Dossier - an unauthorized blog about the U.S. President and his family - posted an article this morning which highlighted that the First Lady had done little to personally publicize the initiative since last September.
However several hours later Mrs Obama hit back via her FLOTUS Twitter account with an image of cabbage and broccoli 'harvested' from her Kitchen Garden. The snap included a link to a soup recipe on the Let's Move website.
Healthy living: Michelle Obama promptly tweeted pictures of freshly picked vegetables today, after it was suggested that she had dropped her anti-obesity program Let's Move
Mrs Obama launched her Let's Move campaign on February 9, 2010 to encourage healthier food in schools, better product labeling and more physical activity for children.
Over the past three years she has pushed its message - encouraging Jay Leno to eat more vegetables, flexing muscles with Ellen DeGeneres and even jumping in a potato sack race through the White House with Jimmy Fallon.
On a mission: Mrs Obama launched her Let's Move program on February 9, 2010
Beyonce was also recruited to produce a workout video, which was broadcast at U.S. schools in an attempt to get children off the sofa.
But during the final months of her husband's re-election campaign last year Mrs Obama stepped back from the project, leading some to believe that she had dropped it completely.
According to the White House Dossier the last time she promoted the campaign was September.
As children returned to school after the summer vacation she released a video on the Let's Move site explaining the 'healthy, delicious new choices' on offer at canteens across the country.
As well as being busy helping Mr Obama secure victory at the 2012 presidential election, the White House Dossier suggest that Mrs Obama chose to distance herself from Let's Move after it came under fire.
The blog, known for its frequent doses of humor and satire, writes: 'Michelle’s exit from the Let’s Move campaign coincided with growing reports and a widely circulated satirical video alleging that the new food guidelines were leaving children hungry.
'The bad publicity clashed with President Obama’s efforts to stir support among young voters for his candidacy.Â
'Many of Obama’s campaign events were held at high schools - presumably among students who might have been attending rallies on relatively empty stomachs.
Hitting back: Mrs Obama accompanied the image with a link to a soup recipe on the Let's Move website
'Let’s Move was also proving a juicy target for Republicans, who alleged Michelle’s food strictures promoted a 'Nanny State' that intruded on free choice and personal responsibility.'
A 2012 survey by the Washington Post and the Kaiser Family Foundation found that eight out of ten Americans had heard of Let's Move.
Though the newspaper said it was too early to tell if it had had a lasting impact on consumption and exercise habits across the country.
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