By Toni Jones
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Amy Childs' fashion range, launched in 2012, was met with sneers by many in the notoriously snobby fashion world.
But as she prepares to launch her fourth collection this week it looks like the flame-haired Essex girl is having the last laugh.
The range offers tailored shift dresses, cinched-in peplum designs, occasion wear, on-trend neons and, back by popular demand, the lace-covered block bright mini dresses that the 22-year-old has made her signature look.
The lilac-coloured £65 Orla Dress (left) features a pencil skirt and capped sleeves and the £65 Lexi Dress (right) has been reissued in new colours due to popular demand
There's nothing dazzlingly original, and anyone over a size 12 should probably look away now, but to Amy's legions of bodycon-loving fans it is eminently wearable ... and when it comes to fast fashion that's what counts.
Amy, whose eponymous fashion line is just one of a portfolio of businesses she has set-up since quitting TOWIE last year says: 'I can’t believe this is my fourth Amy Childs’ Collection, I am so proud of it as it has been a lot of hard work to get it perfect.
'There is definitely something for everyone with some really gorgeous summery colours and styles for every event.
'I have had so many lovely comments about it already on twitter so think this could be the best collection yet!'
The Elisa Dress £75
The Pippa Dress £95
The Paige Dress £65
AND HERE'S HOW TO WEAR THEM ... STYLING TIPS FROM AMY'S STYLIST
Fashion stylist Jade Elliott has worked with a host of celebrities including The Saturdays, Peter Andre, Gavin Henson, Amy Childs, Michelle Keegan and Claire Richards.
Jade made her name while working with style guru Gok Wan on his Channel 4 show ‘Gok’s Fashion Fix’ and now has high profile styling roles on shows including ITV’s Loose Women, Peter Andre’s Bad Boyfriend Club and Peter Andre: My Life as well as Channel 5’s The Bachelor and It’s All About Amy.
Below Jade gives her styling tips for three of her favourite designs from Amy's new collection.
The Jemima Dress £70
The Lizzie Dress £65
The Harper Dress £65
The Jemima Dress:
Print is really hot this season. The Jemima dress is bang on trend and it is best to accessorise with just a pop of colour like a pair of red or purple shoes.
Or you could go for a slick pink lip. The halter neck is great for a small bust as it maximises what you have. This dress is also a waist clincher and the midi length is perfect for creating the hour glass shape.
The Lizzie Dress in Red:
Red is definitely the new black and every woman needs a LRD in their wardrobe this season.
With a red dress, less is more so you would need to opt for neutral accessories with this look and let the dress do the talking.
Black leather was all over the catwalk and the Harper dress is perfect as it is a nod to the trend that is notoriously quite hard to pull off.
The peplum on the dress is also great and this has become a girl’s best friend because it is so flattering. This dress will take you from the office to the bar without any hassle. Simple accessories are the way forward with this and avoid blazers as the peplum should be on full show.
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