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A womanâs make-up bag is worth a whopping £172 on average, according to a recent survey. But how many of us spend that much on haircare?
The products we put on our faces promise to banish tiredness and reverse signs of ageing, yet the lotions and potions we put on our locks have lagged behind.
But thatâs about to change with the new wave of hair products that applies the science of skincare and make-up techniques to your tresses.
Hair care: From concealer to colour enhancers, make-up for your hair is the hot new beauty trend for 2013
Stem cells for split ends
Stem-cell research has revolutionised skincare, and for the first time scientists are using the same technology to boost hair growth and aid renewal.
After 24 years of stem-cell research, Kérastase Initialiste (£40, for stockists call 0800 316 4400) has harnessed that knowledge to smooth and enrich each hair fibre.
Promising up to 93Â per cent fewer split ends, this is a real breakthrough.
Use the dropper to apply the serum to towel-dried hair at the root, then rub it through to the ends with your fingers. It doesnât come cheap, but this product is designed to be used sparingly, so it should last you six months.
Hair looks instantly revitalised, and after one complete three-month hair cycle, youâll notice improvement in the strength and health of your locks.
The clever concealer
Save yourself the expense of monthly salon visits by covering up roots with Color Wow (£28.50,
victoriahealth.com). This tinted mineral powder temporarily camouflages greys and dark re-growth without making hair look dry or feel sticky.
Illuminate: Thanks to cult skincare products like MAC Strobe Cream, illuminators have become a make-up bag must-have
Brush it on to dry hair, starting at the scalp and working out until your roots blend into the rest of your colour. Available in blonde, light, dark and medium brown, it makes hair look younger in less than a minute.
Brush away flat hair
Just as you use a blusher brush on your face to sculpt youthful contours, now you can use Shu Uemura Volume Maker (£31, feelunique.com) to add volume to your hair.
The powder brush and invisible texturising powder come in pen-like packaging, perfect for carrying in your handbag to touch up on the go. Just click the end of the pen and brush it into the roots of your hair, giving volume without backcombing.
The instant illuminator
Thanks to cult skincare products like MAC Strobe Cream, illuminators have become a make-up bag must-have.
Now haircare gets in on the act, with Aveda Brilliant Emollient Finishing Gloss, which includes rice bran oil for conditioning and shine (£21, aveda.co.uk).
Dispense a small amount on to your palm and dab it on to dry ends. Pay attention to the strands that frame your face as these can reflect light on to the skin.
Powder with staying power
While some dry shampoos just add to the build-up on dirty hair, Ojon Full Detox Rub-Out Spray (£18, houseoffraser.co.uk) gently removes it.
The product has a fine formulation and independent clinical studies confirm that this spray-on powder reduces grease by up to 45Â per cent.
DID YOU KNOW?
We lose between 75 and 150 hairs per day â" almost a small handful
With naturally derived ingredients, including rice powder and Chilean soap bark extract, it can absorb enough impurities to save you washing your hair when youâre short on time.
Fake tan for tresses
Self-tan can lift dull winter skin, and a shade-reviving hair balm can give tired-looking tresses an all-over glow.
Try Shu Uemura Color Lustre (£32, feelunique.com), which contains linseed oil to intensify your colour.
Suitable for use on dyed or natural hair, it adds depth and radiance to your existing shade.
Shampoo and towel-dry your hair, then apply the product section by section, and leave for five to ten minutes.
Available in golden blonde, intense red, cool blonde, radiant chestnut and cool brown.
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